Volta Strategies

The Psychology of Successful Websites

Grow Profitably

No-nonsense growth strategies for solar + energy efficiency contractors. Delivered once a week.

Most people buy based on emotion. Throughout marketing and sales, you have to zero in on your customers’ emotional needs.

Wes McDowell has a reputation for helping small businesses do just that. He specializes in copywriting and website design.

It’s worth listening to his recent interview on the Agents of Change podcast: The Psychology of Successful Websites

If you’re in an ownership or management position, you’ll find some action items that could make a big difference for the success of your company’s site.

I especially like the point about micro-commitments. It’s an age-old sales strategy adapted for the digital era. Check it out.

Bill Hoelzer

Bill is the Principal at Volta Strategies. He’s spent almost a decade marketing solar and energy efficiency companies, driving sustained, double-digit growth and millions of dollars in new revenue for his clients.

Grow Profitably

No-nonsense growth strategies for solar + energy efficiency contractors. Delivered once a week.

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