You make choices everyday.
You may think you’re making choices freely, but … maybe not so much.
In one experiment, psychologist Eric Johnson and his team accurately predicted which couch people would buy based on nothing other than the background of the website selling the couches.
The structure of websites, buildings, and so much more influences our choices both big and small.
I’m fascinated by this field of study. It’s called choice architecture. For more, listen the interview with Eric Johnson on the Hidden Brain podcast: Choose Carefully