Volta Strategies

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Grow Profitably

No-nonsense growth strategies for solar + energy efficiency contractors. Delivered once a week.

2022 is right around the corner.

You probably have targets for projects, revenue, and margins.

Do you have a marketing plan? If not, I’m betting you’ll be more reactive than proactive when it comes to controlling costs and hitting margins.

Here’s the first and maybe most important step with a good marketing plan:

Take stock of what worked and what didn’t work for you in 2021.

You’ll need two data points for each of your main marketing channels:

  • Costs
  • Revenue

At a glance, you’ll see what delivered the most revenue at the least cost … and what fell flat. A simple spreadsheet can tell you what to prioritize in 2022.

If you don’t have estimates of costs and revenue, make tracking and reporting a priority 2022. It’s hard to set goals and follow through without data.

Bill Hoelzer

Bill is the Principal at Volta Strategies. He’s spent almost a decade marketing solar and energy efficiency companies, driving sustained, double-digit growth and millions of dollars in new revenue for his clients.

Grow Profitably

No-nonsense growth strategies for solar + energy efficiency contractors. Delivered once a week.

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