What are your marketing priorities for 2022?
Start with the things that delivered the most revenue at the least cost, but also, try something new.
For new ideas, check out the pros and cons of different marketing channels in this article from Ahrefs: 8 Effective Marketing Channels in 2021. A solid overview.
Over the last decade, I’ve seen three marketing channels rise to the top for residential solar and energy efficiency contractors.
#1. Email: Email is one of the best ways to connect with your clients at scale. Stay relevant, close more deals, and earn referrals.
#2. Google Ads: Best for short term lead generation. You can quickly increase or decrease leads with robust tracking and reporting on the Google Ads platform.
#3. SEO: Most people search for companies like yours on Google. If you’re not investing in SEO, you’re losing significant business to your competitors.
Feel free to drop me a line if you’d like to riff about priorities for your company in 2022. Happy to help.