With the pandemic picking up, we could all use a little more humanity these days.
I think marketing guru Mark Schaefer gets it. Check out his article on human-centered marketing.
"If you’re wondering what I mean by human-centered marketing, the main idea is building an emotional connection with our consumers that is respectful, helpful, authentic, meaningful, and personal … maybe even vulnerable. We don’t annoy, we don’t interrupt, we don’t manipulate. Come alongside consumers to help them at their point of need."
You’ll find a few examples of what other companies are doing in Schaefer’s blog (totally worth subscribing).