Most people buy based on emotion. Throughout marketing and sales, you have to zero in on your customers’ emotional needs.
Wes McDowell has a reputation for helping small businesses do just that. He specializes in copywriting and website design.
It’s worth listening to his recent interview on the Agents of Change podcast: The Psychology of Successful Websites
If you’re in an ownership or management position, you’ll find some action items that could make a big difference for the success of your company’s site.
I especially like the point about micro-commitments. It’s an age-old sales strategy adapted for the digital era. Check it out.
