Volta Strategies

The Electrification Movement

Grow Profitably

No-nonsense growth strategies for solar + energy efficiency contractors. Delivered once a week.

Why do people complete solar and energy efficiency projects?

In my experience, most people who complete projects are financially motivated first-and-foremost. Concerns about climate change also rank highly – often the second or third motivation to install solar and energy efficiency upgrades.

Here are two statistics to share with environmentally-minded homeowners:

  • If the US electricity system were powered by zero carbon generation, that would reduce total US emissions 30%.
  • If you then electrified buildings, transportation, even half of industry, that would boost reductions by more than 70%.

What I like about these statistics is that they invite homeowners into the electrification movement. Together, we can make a huge difference with solar panels, high efficiency heat pumps, and electric vehicles. Join us.

The statistics come from Katherine Hamilton in the Energy Gang podcast. You’ll find more in the episode, “Unocking Home Electrification with Heat Pumps.”

Better every day,

Bill Hoelzer

Bill is the Principal at Volta Strategies. He’s spent almost a decade marketing solar and energy efficiency companies, driving sustained, double-digit growth and millions of dollars in new revenue for his clients.

Grow Profitably

No-nonsense growth strategies for solar + energy efficiency contractors. Delivered once a week.

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