Every workday, you get up and get after it. Why?
What’s the purpose of your work? Maybe you care about climate change; maybe it’s something else.
Whatever it is, don’t be afraid to talk about what matters most to you. You’ll inspire your team (tip of the hat to you, Simon Sinek) and connect with customers who increasingly care about companies that share their values.
Who cares about values? We’re talking about 73% of people between 35 and 54:
Source: 5WPR 2020 Consumer Culture Report
Stand up for your purpose. You won’t regret it.
