Volta Strategies

Effort

Grow Profitably

No-nonsense growth strategies for solar + energy efficiency contractors. Delivered once a week.

I love Seth Godin’s take on effort:

Insufficient Effort

“Insufficient effort creates work that’s wasted. If you do a slapdash job, then the roof leaks, the food is inedible, the car doesn’t start. Insufficient effort is a shortcut that wasn’t worth taking.”

Sufficient Effort

“Sufficient effort is the goal of the industrial capitalist. Capture the most value with the least work. Build a house that doesn’t fall down, with components that last exactly long enough to avoid a claim.”

And then, perhaps, a third option: Apply more effort than most people think is sufficient.

Work with Care

“This is attention to detail…This is bringing care (which is rare and precious) to work even if most people would look for a shortcut instead. More effort creates beauty and magic and remarkability. Perfectionism is a false hope and a place to hide. Effort, on the other hand, is our best chance to do work that matters.”

Here’s to more work with care.

Bill Hoelzer

Bill is the Principal at Volta Strategies. He’s spent almost a decade marketing solar and energy efficiency companies, driving sustained, double-digit growth and millions of dollars in new revenue for his clients.

Grow Profitably

No-nonsense growth strategies for solar + energy efficiency contractors. Delivered once a week.

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