Steve Watt is right on the money with his predictions for 2021. Here are a few that stand out to me.
After 2020:
- We’re all tired.
- We’re tired of fake empathy.
- We’re tired of fake authenticity.
- We’re tired of low-quality content.
2021 belongs to the brand builders and trust builders.
Brand builders establish a clear, compelling and credible point of view on important changes taking place in the world and on what a much better future looks like.They earn a reputation for rising above the blocking and tackling of transactional selling by truly educating and inspiring the market…Brand builders shape markets, win over hearts and minds, and build massive long-term value.
I love this approach, and it’s exactly what I recommend to my clients.
Last year, one of my clients boosted their referrals and repeat business by 40%. Even more impressive, the referrals and repeat business closed at a rate of almost 60%. This is the way.
Check out the full article here: The Year of the Business-Building Magnet, and Other 2021 Predictions
