2022 is right around the corner.
You probably have targets for projects, revenue, and margins.
Do you have a marketing plan? If not, I’m betting you’ll be more reactive than proactive when it comes to controlling costs and hitting margins.
Here’s the first and maybe most important step with a good marketing plan:
Take stock of what worked and what didn’t work for you in 2021.
You’ll need two data points for each of your main marketing channels:
- Costs
- Revenue
At a glance, you’ll see what delivered the most revenue at the least cost … and what fell flat. A simple spreadsheet can tell you what to prioritize in 2022.
If you don’t have estimates of costs and revenue, make tracking and reporting a priority 2022. It’s hard to set goals and follow through without data.
