Your reputation matters more than almost anything. To protect your reputation online, you have to pay attention to reviews.
MOZ recently published a Local SEO Strategy Guide, which makes strong recommendations to boost your reputation in general and reviews in particular.
- Reviews are the largest part of online brand reputation, telling the story of a business as customers see it.
- Multiple studies show consumers don’t actually trust a perfect 5-star reputation, but they do expect an agile, active response to their reviews, with thanks for positive sentiment and resolution of complaints.
If you’re an owner or manager, make sure that your team is doing at least two things for reviews:
- Actively invite private complaint resolution
- Actively acquire reviews in compliance with guidelines
Learn more about handling complaints and asking for reviews in the MOZ article. I help my clients set up automations to do both at scale. You can reply to this email or give me a call (503.383.1648) to get started.
