SO. MANY. OPTIONS. Where to start? Which channel, which tactic, which topic?
Andy Crestodina at Orbit Media is a pro, and I think he’s right to recommend starting at the end of the lead generation process.
Go to the very end of the process, to the bottom of the funnel, to calls to action and the conversion pages. Fix those first.
Check out Crestodina’s full list of recommendations here.
Where to Start with Digital Marketing? Do These 10 Things First
