Cyrus Shepard seems to pack every meaningful tactic for SEO (search engine optimization) into this short video: 21 Smart Google SEO Tips for 2021
It’s worth checking out the video if you manage someone who handles your SEO. You’ll get a grasp of the most important priorities for 2021.
Why does SEO matter?
More than 90% of people went online to find a local business last year. If you’re not taking SEO seriously, then you won’t show up where your customers are searching.
Someone who wants to find a reputable solar or energy efficiency contractor will do two things: (1) ask their friends and (2) do a Google search.
The beautiful thing is that the same basic strategy works for both word-of-mouth and organic search: Create valuable content that serves your audience.
Share the content with your email list so that you stay relevant and maintain your authority. Then optimize the content (using the tactics in the video) to help you rank better online. Two birds, one stone.
