In marketing and sales, writing is REALLY important.
How do you write in a way that gets results?
Scan through Brian Dean’s updated guide to copywriting. You’ll find awesome ideas for your emails, landing pages, and social posts: The Definitive Guide to Copywriting
I really liked his 5 simple strategies to write like your customers talk.
For example, you could read through reviews for your company and your competitors. Find the pain points and speak to them directly.