“The best arguments in the world won’t change a person’s mind. The only thing that can do that is a good story.” -Richard Powers
Successful solar and energy efficiency brands invite their customers into a hero’s story.
Here’s the thing – You’re not the hero of the story.
Your customer is the hero. You’re the guide, who offers a plan and calls them to action. You help the hero overcome failure. In the end, they survive and thrive.
For more on how to tell a compelling story – one that resonates with your customers – you should read or listen to Donald Miller’s Building a StoryBrand.
Let’s tell better stories.