Volta Strategies

Should Your Referral Offer Expire?

Sale ends today! Limited-time offers are so common as to be cliche. But there’s a simple reason so many marketers use them: They work.

Create a sense of urgency to inspire action and get better results.

Here’s how:

When you first introduce your referral offer to clients, I recommend adding an extra incentive that they lose after a certain amount of time. Your clients need to take action now before it’s too late.

This is what a limited-time offer could look like. Start an automated email sequence after your client sends you final payment for their project. As part of the sequence, introduce your referral offer and add a “PS” about the expiring incentive.

Like this:

PS In the next two weeks, if you recommend us to someone who ends up completing a project, we’ll throw in a free [VALUABLE THING]. Just click here to put us in touch.

If you’d like help setting up a sequence like this, let’s talk. You can hit reply or grab a time to chat on my calendar.

All the best,


Bill Hoelzer

Principal, Volta Strategies

Let’s talk: Book a call with me to talk about your marketing strategy. I’m an idea machine and always up for a good chat.

Volta Strategies is a marketing partner for solar and energy efficiency contractors. We’re best known for helping our clients grow profitably by doing more business through word-of-mouth rather than buying leads. Every client gets a money back guarantee.

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