Coffee makes everything better – including the marketing funnel.
This coffee-fueled funnel shows retention as the final, essential step. You don’t normally see that, but like I mentioned last week, retaining customers is key to keeping your soft costs down as you scale up.
A marketing funnel represents your customers’ journey – from first becoming aware that they have a problem to considering your company, reaching out, and eventually coming back for more. Retention could mean referrals or repeat business.
For a deeper dive, check out MOZ’s beefy Content Marketing Guide.
